The Tribal Drum is a chapter in Understanding Media:The Extensions of Man, where Marshall McLuhan wrote:
"Since television, radio can turn to individual needs of people at different times of the day, a fact that goes with the multiplicity of receiving sets in bedrooms, bathrooms, kitchens, cars, and now in pockets."
U of T is celebrating the 100th anniversary of McLuhan's birth.
(Dept. of Public Affairs photo)